Brand Voice
Tone & Personality
| Attribute | Description |
|---|---|
| Warm | The app feels like a patient, non-judgmental companion — never clinical or corporate. |
| Direct | Instructions and feedback are clear and concise — no jargon or cognitive overhead. |
| Encouraging | Error messages are supportive ("Oops, let's try again") not punitive ("Invalid input"). |
| Competent | Under the warmth, the app is powerful and reliable — it handles messy input gracefully. |
| Inclusive | Language accommodates bilingual input, rambling, and non-linear thinking. |
Writing Conventions
- Use "you" and "your" — never "the user."
- Prefer active voice.
- In Spanish: warm Mexican Spanish, not formal Castilian ("Ajustes" not "Configuraci\u00F3n").
- Technical terms are acceptable in technical contexts (e.g., Python Script conversion).
Examples
- Good: "Tap to start talking. AIFor.ms will handle the rest."
- Good: "Ups, algo sali\u00F3 mal. \u00BFIntentamos de nuevo?"
- Avoid: "Error 422: Unprocessable entity"
- Avoid: "Please provide structured input for optimal results"
Naming
Use AIFor.ms consistently in product copy and user documentation.
Brand Assets
| Asset | Location |
|---|---|
| App icon | assets/images/icon.png |
| Splash screen icon | assets/images/splash-icon.png |
| Android adaptive icons | assets/images/android-icon-*.png |
| Favicon | assets/images/favicon.png |
| Color definitions | constants/colors.ts |
| Typography definitions | lib/typography.ts |
| App metadata | app.json |